Beatriz
da
Paixão

A spiritual guide needed a digital home that matched the depth of her work. We started with art direction and ended with a technically demanding Webflow build (one she manages entirely on her own)

1
Industry

Wellness & Spiritual

2
Year

2026

3
Services

Art Direction

Web Design

Webflow Dev

Animations

A spiritual guide needed a digital home that matched the depth of her work. We started with art direction and ended with a technically demanding Webflow build (one she manages entirely on her own)

Strategy

1
A different listen

The brief was abstract and spiritual. AI helped synthesise and iterate faster through layouts, images, and copy until something resonated. Patience was the real tool.

2
1 CMS, 3 worlds

One collection, 17 fields, 3 content types. Retreats, ceremonies, pilgrimages, all managed from a single flexible system. Built for independence from day one.

3
Depth behind beauty

Sacred geometry meets serious technical build. GSAP animations, Howler.js, e-commerce, Weglot. Every interaction chosen to reinforce the atmosphere, not distract from it.

Design

1
Sacred, not generic

The visual direction came from moodboarding shamanic art and sacred geometry. Gold tones, organic shapes, and ancestral imagery chosen to feel like her practice, not a wellness template.

2
Sound as atmosphere

Ambient audio plays from the first click via Howler.js, not as a feature, but as an extension of the experience. Like entering a physical space, the site has a feeling before you read a word.

3
Motion with meaning

Every animation reinforces immersion, not impression. GSAP MorphSVG for the play/pause button, magnetic CTAs, and scroll-driven reveals that feel inevitable rather than decorative.

Results

Smiling woman wearing a white headscarf and outfit, holding a golden staff, standing in front of ancient stone carvings with a glowing geometric design overlay.
Smiling woman with curly hair wearing white traditional attire and jewelry, standing in front of ancient stone carvings.
BEATRIZ DA PAIXÃO
Cerimony Guide & Retreat Facilitator
I built my website with Tiago, and it was a wonderful experience from start to finish.

He’s a very attentive and patient person.

He really puts his heart into his work, is incredibly creative, and has great taste.

I recommend him without hesitation.
BEATRIZ DA PAIXÃO
Ceremony Guide & Retreat Facilitator
Next case:

Anica
Cortez
Healing