Anica
Cortez
Healing
A therapist with a real practice and zero digital infrastructure. We built everything from brand strategy to live website: identity, positioning, an element quiz that replaced hours of manual intake, and a booking system that runs without her.
Health & Wellness
2025
Art Direction
Web Design
Webflow Dev
Animations
A therapist with a real practice and zero digital infrastructure. We built everything from brand strategy to live website: identity, positioning, an element quiz that replaced hours of manual intake, and a booking system that runs without her.
Strategy
Discovery before design. Purpose, audience, and positioning defined before opening Figma. A Celtic visual language tied to the five natural elements unlocked everything else.
An element quiz qualifies leads, identifies what they need, and redirects them to the right service and booking page. No emails, no manual coordination, no Anica in the loop.
A copy and wireframing framework guided visitors to recognise Anica's offer before design decisions were made. Relume accelerated structure. Canva AI illustrations added character without a full brief.
Design
Each natural element has its own visual expression across the site. AI-generated illustrations bring lightness and personality without competing with the warmth of the overall design.
The visual direction came from moodboarding. From one discovery, palette, typography, and imagery became inevitable rather than chosen. The site feels rooted, not assembled.
GSAP animations via Webflow's native panel bring the hero to life. Restrained enough to signal craft, calm enough to let the content breathe.
Results
Always accompanying me at my pace and respecting all my choices.
He managed to see the bigger picture of what I wanted, even when I myself couldn't see it clearly.
